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Privacy Policy

Last updated: May 28, 2026

This Privacy Policy describes how bohowear collects and uses your personal information. We are committed to protecting your privacy and handling your data responsibly. This policy explains what information we gather, how we use it, and the choices you have regarding your data.

Information We Collect

We collect information in several ways to provide and improve our services. When you visit our website, we gather data about your browsing behavior, including pages visited and time spent on our site. If you create an account, sign up for our newsletter, or make a purchase, we collect personal details such as your name, email address, and contact information.

We also collect technical information through cookies and similar technologies, including your IP address, browser type, and device information. This helps us understand how you interact with our website and enhance your user experience. Additionally, if you contact us with inquiries or feedback, we retain the content of your messages to respond appropriately.

How We Use Your Information

We use the information we collect to operate and maintain our website, process transactions, and provide customer support. Your data helps us personalize your experience, recommend relevant products, and send you updates about new arrivals and special offers if you opt in. We analyze usage patterns to improve our website's functionality and user interface.

Your information also enables us to communicate with you about orders, account updates, and important policy changes. We may use aggregated, anonymized data for research and analytics purposes. We never sell or share your personal information with third parties without your explicit consent, except when required by law or to service providers who assist us in operating our website under strict confidentiality agreements.

Your Rights and Choices

You have the right to access, update, or delete your personal information at any time. If you wish to review or modify your data, you can contact us directly using the information provided below. We will respond to your requests within thirty days.

You can opt out of marketing emails by clicking the unsubscribe link in any promotional message we send. You also have the right to request that we not use cookies or similar tracking technologies, though this may limit certain website features. For residents of the European Union, you have additional rights under GDPR, including the right to data portability and to lodge complaints with your local data protection authority.

Cookies and Tracking

We use cookies to enhance your browsing experience and analyze website traffic. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our site. Essential cookies are necessary for basic website functionality, while analytical cookies help us improve our services based on user behavior.

You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect your ability to access certain features of our website. We also respect Do Not Track signals when they are transmitted by your browser.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

Email: hello@bohowear.com
Phone: +420 724 568 391
Address: Nerudova Street 18, Brno, 602 00, Czech Republic

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this page. Your continued use of our website following such updates constitutes your acceptance of the revised Privacy Policy. We encourage you to review this policy regularly to stay informed about how we protect your information.